Cydney Morris and Dallas Wand are two California natives who have collaborated to make the clothing label, Stone_Cold_Fox, with the name inspired by a scene in The Virgin Suicides. Since the ignition of their grade two friendship, these childhood best friends have captivated a loyal following and virtual audience from their breezy, flowy and lace-filled collections to soft and romantic lookbooks. Being a lover of detail, lace and anything vintage inspired, I couldn't be more happy when I got a chance to get a one on two with these lovely ladies.
1. To start off, please introduce yourselves
C: Cydney Morris, 25, Designer/owner/Marketing of SCF
D: Dallas Wand, 25, Marketing/owner/Production of SCF
2. Tell us the story behind the label’s name, Stone Cold Fox.
C: It is a saying in the 70’s, like you're just a babe...lookin’ like a fox.
D: Yes, we thought of it when watching the movie, The Virgin Suicides.
3. What would you say is Stone Cold Fox’s aesthetic?
C: Its laid back, beautiful, delicate, neutral and fun to wear.
D: We pay a lot of attention to detail, its unique, care-free, and vintage inspired.
4. Describe a typical day in the Stone Cold Fox studio.
C: We get here around 8, and we do a lot of different things every day. Answering a lot of emails, cutting orders, sketching new designs, running back and fourth to our production team that is down the street.
D: Yes we do all of that, and we go to LA once a week to fabric shop, or show new stores our newest collection. We are always searching for new fabrics and picking up more for production.
5. What do you love about working with each other?
C: I love that we laugh all day at work, and we seem to always be on the same page, if were tired or want to skip work and shop we do, or if we are both stressed and want to stay and work till 1 am- we do it together.
D: Its fun to work with your best friend, and make beautiful clothes, and deal with the day to day ups and downs with someone your close with.
6. Cydney and Dallas, what would you ladies say your ideal outfit would consist of?
C: Bell bottoms and a cute crop top, or a maxi crochet dress.
D: Jean shorts, a flowey printed top and some really cute booties.
7. What do you think you bring to the fashion world?
C: I think we bring a classic line that makes people feel special when they can find it, and when they wear it. I think SCF is unique and stands out from a lot of brands. It’s not trendy, and very versatile.
D: I think we bring a good personal aesthetic to the fashion world, with being able to email us your order, and we allow you to slightly change things like the fabrics and trims that we use. It makes your garment feel that much more special.
8. Do you have any favorite designers that you look up to?
C: I love Stella McCartney, she designs beautiful things, Alexander Wang and his start up story, and old Chloe… I loved the white bell bottoms, lace and banana print.
D: Missoni, and their family business and how they are an all around lifestyle brand. Ellery, for being so young and what she has accomplished.
9. What are your plans for the coming new year, 2012?
C: We are hoping to get into more stores in the east cost and hopefully we will start doing international. We have a lot of Australian clients and I think it would be rad to be worldwide.
D: We are also going to come out with our second SCF home collection and really start branching out into more home wear. Hopefully another accessory as well.
10. Views on fashion bloggers?
C: I think its great, I am one. And the big ones are great because they help spread the word about our clothing company. I do miss magazines a lot but I think there is some really original content flying around the internet.
D: I find it really fun to lay in bed and look at all the blogs. They are really inspiring and a fun way to show great photography.
11. Our last designer interviewee wants to know, when you can't decide on anything to wear, what is your no-fail backup?
C: Ohhhh a pair of bells and a sweater or SCF Guadalupe tank.
D: The Boardwalk dress. It looks good on you no matter how you are feeling that day.
12. Lastly, what is one question that you ladies would like to ask our next interviewee?
C/D: If you could wear one thing the rest of your life, what would it be?
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